
Allergan, the makers of
Botox, announced that the
FDA has approved
LATISSE
(
bimatoprost ophthalmic solution) 0.03% as a treatment to increase eyelashes in length, thickness, and darkness.
Bimatoprost, the active ingredient in
LATISSE
™,was first approved in 2001 as a medical product to lower intraocular pressure in people with open-angle glaucoma or ocular hypertension.
Available only through a doctor,
LATISSE
™ is a once-daily prescription treatment applied to the base of the upper
eyelashes with a sterile, single-use-per-eye disposable applicator.
According to
LATISSE
™, users can expect to experience longer, fuller and darker
eyelashes in as little as eight weeks, with full results in 16 weeks, BUT in order to maintain long, thick, dark
eyelashes, you have to continue using
LATISSE
. If you discontinue using it,
eyelashes will gradually return to where they were prior to treatment over a period of weeks to months (average eyelash hair cycle).
COST: For a year's worth of long, thick, dark lashes, expect to pay almost
$1,500 a year -- or $120 a month.SIDE EFFECTS:Eye redness (3.6%)
Itchy eyes (3.6%)
Skin hyperpigmentation (2.9%)
WARNINGS:Allergan warns against applying
LATISSE 
to the
lower eyelid because it may cause darkening of the eyelid skin which may be reversible.
LATISSE
™ use may also cause increased brown pigmentation of the colored part of the eye which is likely to be permanent.
It is possible for hair growth to occur in other areas of your skin that
LATISSE
™ frequently touches.
It is also possible for a difference in
eyelash length, thickness, fullness, pigmentation, number of eyelash hairs, and/or direction of eyelash growth to occur between eyes.
These differences, should they occur, will usually go away if you stop using
LATISSE
™.
THE OTHER SIDE OF THE STORY:It was a media frenzy last year when the FDA had U.S. Marshals seize over 12,000 tubes worth $2 million of Jan Marini's Age Intervention Eyelash

, which contained
bimatoprost that caused swelling of the eyes in some users -- including us! -- although
Jan Marini Skin Research denied that the product contained bimatoprost.
The jury is still out for us, but we will keep you posted if we use it or discover any new information. Do you think you would be interested in using LATISSE on your eyelashes?